Hundred Club Clothing

SOON met with Gabby and Scott of ‘Hundred Club,’ a small independent clothing label currently based in Exeter, to learn a bit more about where and when the project got started and hear all about the inspiration behind the latest collection.

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Tell us a little bit about yourself and your brand…
I’m Gabby, I’m 21, from East London and I’m in my final year at Exeter University. In my spare time I play around on Adobe Illustrator, designing and creating print ideas for my clothing label Hundred Club.

Where did the name come from?
It comes from the idea of each piece being super limited. Getting a piece from Hundred Club is like being part of an exclusive / secret club because we only make 100 prints of everything. When they’re gone, they’re gone!

When did it all start?
I was fed up of everyone being led into buying the same things from big retail chains, or how expensive it is to buy more exclusive items (I’m looking at you Supreme!) so I found a small UK printing team and released my first piece in August 2017.

Who’s on the team? Do you make everything yourselves?
It’s just me and my boyfriend! We take my laptop everywhere and come up with new ideas and designs on the go; be it on the tube, in a cafe or even on facetime! When we are finally happy with a design we get them printed, and we package and ship them all out of my flat.

Who are your main icons? Are you particularly influenced by a certain designer or fashion label?
I try not to look too much at what other people are doing, but I take a lot of inspiration from people watching, magazines, collaging, and even Instagram… I name every item after people that inspire me. Some other clothing companies I find really inspiring are Paloma Wool, Lazy Oaf and Golf Wang.

So you’re about to release some new products, tell us a bit about what’s new? 
We have just released a new tote and 2 new tees! The tote has little faces in an abstract design, and the tees feature a line drawing of a girl, with a beret, because berets are where it’s at!

What are your hopes for Hundred Club’s future?
To keep releasing stuff that people love, and staying original! I’d love to do a pop up shop at some point, and look to collaborate with more creative people!

To see more from Hundred Club, head over to their Website or follow them on Instagram

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Young and Creative: Jasmine Jones

For Part II of the ‘Young and Creative’ series, SOON met Jasmine Jones, a painter from New Quay currently studying an Arts Foundation at Carmarthen School of Art. 

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Introduce yourself and your work.
I’m Jasmine Jones from West Wales. I’d say my artwork is still in development; I’m definitely still a student rather than an artist but I’m on my way.
I like to think of my work as my filter. Most people can filter what they say, only saying what’s worthwhile rather than babbling on relentlessly but I, however, babble relentlessly often losing what I actually mean to a flood of words. Creating artwork for me turns this flood into a gentle stream, through which I can see more clearly. I know it sounds airy-fairy but that’s the best way I can explain why I do it.

How long have you been making art?
I have a vivid memory of my grandma, who used to be a medical illustrator, sitting with me in the living room explaining that the body is not made of sticks but has many lumps and bumps. I can’t have been older than four but it’s definitely where the interest sparked.

Describe your work in three words.
Big, paint, colour.

Describe the way you work in three words.
Off the cuff.

What’s your favourite colour?
Can I just say the primaries? Red, blue and yellow are the only ingredients you need for a painting… white helps it on its way.

How long do you spend on each piece of work?
At the moment, the time is way low; maximum 6 hours. Throughout my school years I’d take around 20 hours so this fast pace is changing the way I work- for the better, I hope.

What’s your favourite environment to work in?
It’s funny because the environment depends on the work. If I’m creating something expressive I prefer to be alone, freed from any judgement of others, but then again, I love doing portraiture from life because I can sit with the person, ask them questions and see how their expression changes throughout the process. I find it meditative being entirely immersed in someone else.

Who inspired what you do?
People in general are my biggest inspiration. Anyone and everyone. Sometimes artist, sometimes not. A funny little woman I saw in London once inspired an entire project and she’ll never know it!

What’s your favourite piece of work you’ve ever made?
A couple of years ago I painted a portrait of my father, it was never finished and it’s on a flimsy piece of A2 paper, but I think that was a point for me when I thought, ‘this is what I love doing, I’m going to carry on doing this for as long as I can.’

Where would you like to be in 10 years time with your work?
I just hope I find it equally as exciting and frustrating as I do right now.

What’s your ‘Something Out Of Nothing’? One of life’s simple pleasures that you absolutely love…
All the little pops and crackles the sea makes underwater on a calm day.

Jasmine Jones plans to start studying Fine Art at University of Arts London: Camberwell, in September. If you fancy keeping up to date with her wonderful work, you can follow her  art account on Instagram here.



Young and Creative: Hattie Morrison

This will be the first of many for ‘The Young and Creative Series’- a series focusing on, and celebrating, up-and-coming working artists under the age of 23. Since the late nineties, publicity and general media coverage of the British art scene has revolved around a small group of artists (often referred to as the Young British Artists or Y.B.A’s). Though this praise is often well deserved, SOON wants to provide a platform for some new young artists. Hattie Morrison is the first to be featured, and will be followed by many others to come.

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Introduce yourself and your work.

I am a soon-to-be twenty year old artist and writer from South Wales currently studying Fine Art at The Ruskin School of Art, University of Oxford. I am a film-maker, writer, painter and installation artist, mainly interested in ephemerality and attempting to capture the best, fleeting moments that seem to fly by- Henri Cartier-Bresson called this the “decisive moment”. I use my work as a tool to try and lengthen these moments out because I’m scared of their inevitable death, really. I think the fact that memories fade is one of the saddest things about life. I’m the sort of person that plays the same song over and over until it sounds completely different and I find parts of it that I never noticed before. I try to do this with my art too- make and make and make art until I find out something new about myself or life.

How long have you been making art?
I sound like a classic pretentious artist but because my entire close family is full of artists, I feel like there was never really an artistic debut for me- I just popped out and have kind of been making things since. I do remember though, when I realised that I wanted to be an artist properly. I was going through a lazy time at school, and my grades were falling and I was focusing more on being one of the class clowns than I was on succeeding. That year my Dad took me to see Yayoi Kusama’s Infinity Room at the Tate Modern. As soon as I walked into that room I knew I needed to leave my tiny village in Wales and try to make art that affects people in the way that that art installation made me feel- it was a kind of like I had walked into space (all the lights look like tiny stars that stretch out forever and ever) and realised that the world was so big and full of possibilities.

Describe your work in three words.
That is difficult.

Describe the way you work in three words.
Sporadic, intense, late.

What’s your favourite colour?
I love green and pink, but only really when they are together.

How long do you spend on each piece of work?
It completely depends on when I feel satisfied – I have pieces of work that have been brewing in my mind for nearly a decade now, and others that take me a couple of hours. Sometimes coming up with and perfecting an idea is the part that takes the longest time, and materialising it takes nearly no-time at all. I had an idea for a film that I was sitting on for about three months and it took a day to film, edit and export.

What’s your favourite environment to work in?
I used to love painting with people I care a lot about sitting next to me. When I now look at the paintings I did last year I see them as an absorption of the sort of atmosphere and emotions I was surrounded by at the time. With that in mind I always try to reflect my current environment in my work, and so if I’m making work about the effect that solitude has on me, I try to work alone. In general though, the physical environment is usually a complete mess, with bowls of cereal, empty mugs, dried up paint scattered around- and music constantly playing.

Who inspires you?
Every single person that I have ever loved and every single person I have ever lost. Music is a massive source of inspiration for me- I always listen to a wide range of different types of music when I’m working, and so Bob Dylan, Erkin Koray, The Corries, Joni Mitchell and The Electric Light Orchestra kind of act like inspiration taps for me- if I put a song on by any of those musicians, ideas start coming at me from all directions. My parents inspire me as well. They are both artists and remind me every day through their own careers in the arts to never give up and to always push on because that’s when people often make the best art. My dad says that we are in the “emotion business”.

What’s your favourite piece of work you’ve ever made?
I recently wrote a poetry book and self published it which I feel very proud of for many reasons- I feel as though it’s my most raw work to date and the fact that I am scared to show it to people makes it my favourite- it feels like I have put some white card and a soft back cover over myself at my most vulnerable and I’m offering it out to the world to read and scrutinise. I think the book is the most emotional piece I’ve ever created and for a while I had 100 copies of it sitting in my room- I couldn’t even look at them, they made me feel too strongly.

Where would you like to be in 10 years time with your work?
I’d like to still be with my work in 10 years time- I hope I am still a working artist! If that’s the case, and I am happy with the work I am making in general, I’ll be content (hopefully).

What’s your ‘Something Out Of Nothing’? One of life’s simple pleasures that you absolutely love…
My whole artistic practice is based on the tiny fleeting moments that pass us by so I find this really difficult to decide on just one. I’ll list the ones that I can think of right now-
-The sound that frost on grass makes under shoes late at night or early in the morning.
-The way that the cobbles in Oxford feel like a rocky beach under your feet if you’re walking in the dark.
-When you are walking away from someone and look back because you miss their face already and they look back at exactly the same moment.
-Pulling masking tape away from a painting to reveal a satisfying straight line.

Hattie’s “I Will Write and Write and Write Until Everything Is Right Again” is in the process of publication and will be available to buy at the launch of Issue Two in June, as well as in select galleries across the United Kingdom.

Hattie’s Instagram