Hundred Club Clothing

SOON met with Gabby and Scott of ‘Hundred Club,’ a small independent clothing label currently based in Exeter, to learn a bit more about where and when the project got started and hear all about the inspiration behind the latest collection.


Tell us a little bit about yourself and your brand…
I’m Gabby, I’m 21, from East London and I’m in my final year at Exeter University. In my spare time I play around on Adobe Illustrator, designing and creating print ideas for my clothing label Hundred Club.

Where did the name come from?
It comes from the idea of each piece being super limited. Getting a piece from Hundred Club is like being part of an exclusive / secret club because we only make 100 prints of everything. When they’re gone, they’re gone!

When did it all start?
I was fed up of everyone being led into buying the same things from big retail chains, or how expensive it is to buy more exclusive items (I’m looking at you Supreme!) so I found a small UK printing team and released my first piece in August 2017.

Who’s on the team? Do you make everything yourselves?
It’s just me and my boyfriend! We take my laptop everywhere and come up with new ideas and designs on the go; be it on the tube, in a cafe or even on facetime! When we are finally happy with a design we get them printed, and we package and ship them all out of my flat.

Who are your main icons? Are you particularly influenced by a certain designer or fashion label?
I try not to look too much at what other people are doing, but I take a lot of inspiration from people watching, magazines, collaging, and even Instagram… I name every item after people that inspire me. Some other clothing companies I find really inspiring are Paloma Wool, Lazy Oaf and Golf Wang.

So you’re about to release some new products, tell us a bit about what’s new? 
We have just released a new tote and 2 new tees! The tote has little faces in an abstract design, and the tees feature a line drawing of a girl, with a beret, because berets are where it’s at!

What are your hopes for Hundred Club’s future?
To keep releasing stuff that people love, and staying original! I’d love to do a pop up shop at some point, and look to collaborate with more creative people!

To see more from Hundred Club, head over to their Website or follow them on Instagram


The Pizzatipi: Meeting Jackson Lynch

Sitting on the edge of the River Teifi in the small Welsh town of Cardigan, a band of brothers, along with a group of their pals, fire out homemade, fresh pizzas and hearty beers for the many, under a canvas tipi. Whether you’re catching up with a friend, celebrating a birthday or launching a magazine The Pizzatipi is the perfect spot for chilling out, watching the sunset and eating delicious food, all in an utterly creative and welcoming space. (To read the full interview, head over to the shop page and find it in all it’s glory in the pages of ISSUE TWO)


What is The Pizzatipi and how did all begin? The Pizzatipi is a little restaurant and pub in the middle of Cardigan on the Teifi. Our parents started it accidentally about 5 years ago when they made a pizza oven for a staff party. Now it’s run by my brothers, I and our band of merry friends. We’re open from Easter to Christmas and are on a mission to make the best Pizza we can.

It’s such a beautiful location, do you know what was here before? Sail lofts, chandlery, a boat yard, a coal yard, a smugglers pub, an antiques shop, galleries, flats, offices and now a pizza temple!

One thing that is wonderful about The Pizzatipi is the support it gives to local companies/ start ups. You hire mainly young people and often host events with young guest caterers, like El Salsa, and hosted the SOON launch event… is your support of mainly young people intentional or subconscious? Is the young atmosphere a part of The Pizzatipi brand? We don’t really think about it, doing all the different things brings all the different people to us and that’s great for business but its secondary. We want to see things happen and if we can help and get a burrito out of it… no brainer. We’re nothing without the staff and most of the senior staff have been with us since they were the youngest staff, I hope the younger staff stick with us too, they’re mainly at an age where we know they’ll go soon but as long as their younger sisters, brothers and friends come and work for us instead we’ll be OK!

Jackson, you studied in Glasgow and have travelled quite a lot, what brought you back to Wales? Family, Friends and Pizza!

On your instagrams (@coldatnight @fforest @pizzatipi), we’re always seeing you foraging away, do you source a lot of your ingredients locally? We’re super lucky be surrounded by such fresh ingredients. From the sea, local growers, bakers, farmers we try and get as much of it on the menu as we can.

The Pizzatipi is now run, I do believe, by you and your brothers- what advice would you give to someone going into business with family? Definitely do it – It’s the best and the worst, just try not to be family in work and work in family.

We see you’ve recently expanded, it looks glorious! The Pizzatipi is obviously just growing and growing in success, what are your plans for the future? A table on the river (smug emoji)

Finally, describe your brothers in pizza form, if they were pizzas what pizzas would they be and why?Robbie is any pizza without cheese #backthebid #anti. Calder is a potato, perl las and chorizo pizza because he’s delicious and Teifi is steak on a pizza, perfectly rare.